Week 3 Analysis: Businesses & Audiovisual Media

The Full Sail video is used to attract new students for the school by telling the story of the special technology and equipment students have access to at Full Sail.  The main basis of the story puts forth the idea of, "teaching science by promoting art."  It starts by talking about the implementation of the Launchbox program, providing a Macbook loaded with industry-standard applications to every student.  The story then progresses to all the media projects that go on 24/7 at Full Sail and climaxes with the high definition editing lab that allows multiple students to work at the same time. 

The potential Full Sail student is not the average, run-of-the-mill student.  By showcasing the technology combined with art, it speaks to people with specific interests; interests that are often glossed over or put into the background in traditional universities.  It's done like a documentary, a medium which has a form of storytelling all its own.

Dollar Shave Club uses bathroom humor--literally--to introduce its new "butt wipes for men."  I'm not sure if I'd call this video ad a story.  It's amusing, if a bit gross, but is it a story?  It has no real story spine.  Yes, once upon a time a man pooped and because of that, he wiped his butt with One Wipe Charlies, but any kind of story arc stops there.  There is no other, "Because of that," or, "Until finally." It's really just a series of random poop jokes which, while it will make a lot of people snicker, including me, it doesn't hold together as a complete story.  At the risk of sounding crass, Dollar Shave Club's One Wipe Charlies may wipe rumps, but they can't bring a story to climax.  Their butt wipe video does not have a pot to poop in story-wise. 

Science World basically uses a music video to get their information across.  I do think it has a story, even if it is a bit of a loose one.  Once upon a time, a boy strutted, singing, through a science museum.  Because of that, he gained the attention of others in the building who joined him in his singing.  Because of that, everyone had a lot of fun until, finally, a girl realized she could have fun with the exhibits while she was singing.  This made everyone happy and they all danced through the museum.  The camera is operated in such a way as to make it look like someone happened to catch all this on their phone and videoed it, which makes the camera and the operator a part of the story, as well.