A friend told me about Pinterest when it was new. I cruised the site and sort of went, "Eh." I didn't really see the appeal. The Full Sail University Pinterest site helped me understand Pinterest in a way I never have before. Categories that are of interest to the Full Sail students fill the page, from food to video games to dorm decor. Click on any category and it takes you to a plethora of related companies, products, and ideas.
Everything on the page pertains to the school in some way. Some sections reflect the entertainment industry focus of Full Sail with categories of video games, music, and movies. Even the decor area has ideas to decorate a student apartment with entertainment themes. Other segments showcase local points of interest that might appeal to campus students.
Full Sail engages the audience with images with vibrant colors and that makes you stop with a, "Hey! What's this about?" The entire page screams, "Full Sail is fun!" and the images generate excitement not only in present students, but is inviting to prospective ones.
In the meantime, on Instagram, Dollar Shave Club is revamping the Burmashave model. The page is peppered with packages of razor blades and shaving packs with amusing shaving tips. It's a whimsical way to display their products. Every image has something to do with their area of expertise. What better way to support their brand? Highlighting their products with what cold arguably be considered their trademark humor helps to promote their brand, as well.
Dollar Shave Club engages their audiences through images with text that is a part of the picture rather than just pasted on. Guest comments are allowed, as are member contributions. One DSC follower took a picture of a pumpkin with shaving cream and a razor. In these ways they make the audience a part of the page rather than just visiting voyeurs.
Science World goes a slightly different route on their Facebook page. It combines media, video, images, cartoons and text to appeal to any preference. Images range from bright and colorful to strange and unusual. Each one is designed to create a question in guests' minds and make them want to explore further to find out what it's all about.
As the name indicates, Science World is about science and the Facebook page supports that. Videos are short and filled with interesting scientific facts and experiments. Even the video about the moose in snow has a scientific bent by asking, "How much snow does it take to stop a moose?" A picture slideshow displays images of an event featuring the rainforest that Science World sponsored. The page does a good job of promoting the Science World brand by inviting us in to explore the world of science.
The page is not terribly interactive, but I do give points for their invitation for visitors to tell them what they think. There are a number of negative responses to a partnership Science World has entered into. I respect the fact that they leave those unflattering comments on the site. It lends them credibility because it suggests the truth is important to them.
These mediums are constantly reinventing themselves. Even when they've been around awhile, individuals and companies find new ways to use them. Now when I look at these mediums I'm more likely to think, "Wow!" instead of shrugging, "Eh."
No comments:
Post a Comment