The assignment: Make a flyer that will travel on a balloon from South Korea into North Korea that will attempt to convince N. Koreans to defect.
The main color scheme of my flyer is yellow and red-orange. Yellow is considered the happiest color in the spectrum. I wanted to give the impression of happiness and joy. I toned the hue down to more of a canary yellow so it doesn't burn out people's retinas. The orange notes in the red-orange radiate warmth and pleasure, as well as optimism and emotional strength. The red overtone adds a bit of excitement to the mix. I also use these colors because of their brightness in order to contrast with the gray overtones found in the dismal living conditions of many of the residents.
I went with a simple design this time with pictures of happy families spread across the page. The text reads, "Join our happy family." This suggests that those N. Koreans who choose to make that journey to S. Korea will not only find a new place to live and become a citizen of a new country, but also become a member of the family. It suggests that S. Korea will give them a home and a sense of belonging. I feel this simple tagline will be interpreted by the North Koreans reading it as being welcomed with open arms.
The South Korea logo at the bottom is almost a call to action. Without coming right out and saying, "Hey, come to South Korea!" it's telling them where they can go to find this happy family.
The back of the flyer has an even more muted yellow in order to not overwhelm the audience. It shows the official South Korean logo of the yin-yang surrounded by bars. I replaced the blue and red with the more neutral sepia to give a better sense of calmness even as it reinforces the happiness of the yellow. In the center is the South Korean motto of, "Benefit Broadly the Human World." I felt this fit well with the idea presented on the front of the flyer. It's basically showing the North Koreans that the South Koreans aren't inviting them over for political or self-serving reasons, but for altruistic ones. It indicates that this open-armed invitation is sincere and not just an attempt to lure them into some kind of a trap where they will be used as political fodder.
I think the North Koreans will appreciate the clean, simple design and the happy colors and message.