Sunday, October 30, 2016

A Tailored Resume

I chose to use the artistic style of resume.  I didn't make it exactly the way it was described in the tutorial, but then it wouldn't be very creative or artistic if I did.  I did follow many of the suggestions, however.  I used this one because creativity and fun were stressed within the job description, so I felt the employer is looking for someone that doesn't quite fit the corporate mold.  My first resume scanned on Jobscan.com with a 38%.  Not as bad as it could be, but certainly not as good, either.  After reworking the resume, I returned with an 83%.  I added both hard and soft skills keywords that were used within the job description as well as the name of the position itself in order to catch any search the employer might use.

Before:


After:

Thursday, October 27, 2016

Week 1 Practice: A Tailored Cover Letter

This week we had to write a cover letter for a job we are interested in.  Cover letters can be difficult to write and it's helpful, and a good idea, to have someone go over it to make sure it sounds professional yet personable.

Here's the link to the job description.  It's on Indeed, so you may have to login to be able to see it.

Junior Editor Assistant


Week 1 Analysis Discussions: My LinkedIn Profile

Linkedin is an important business tool.  Companies look at the Linkedin profile of potential employees when they see a resume they're interested in.  A good Linkedin profile is necessary in order to help yourself stand out in the crowd.


LinkedIn Profile





















Tuesday, October 25, 2016

Week 1 Practice: Branded Professional Touch Points

Many job seekers forget about, or are unaware of, the need for professional touch points.  The reason for this assignment is not only to remind us of these necessary job search tools, but to encourage us to make these now rather than wait until later.


Professional email signature:

Paula Howard
Digital Storytelling
paulahoward2211@gmail.comhttp://paulahoward2211.wixsite.com/personal-portfolio

"Editing helps you write better scripts and writing helps you tell better stories." 
                                              -- Rene Otero, Digital Video Editing, Full Sail University


Voice message greeting:





Business card:




Professional Bio:

I'm a digital storyteller with plenty of plot bunnies running through my head.  It sometimes gets crowded up there.   I discovered a particular fondness for storytelling through video editing while earning my Bachelor's in Media Communications at Full Sail University.

I've been a freelance writer since 1995 writing parenting articles.  More recently I have been working on honing my fiction skills.  At present I am reworking an action/thriller novel and am partnering with my son on a fantasy novel.

Most of my working life I have experienced most aspects of retail sales.  I have owned and managed a gift shop, managed convenience stores, and have worked in a number of different roles within Walmart Corporate offices.  Through these different job experiences, I've done store planning, package design, project management, advertising and marketing strategies, product buying and replenishment.

My varied experiences add up to a strong skill set that would be advantageous in my new career path of Media Communications, preferably in video editing and storytelling for the video game industry.    

Exploration Week 1: Identifying Industry Jobs and Keywords

The assignment was to find a job in the Communications industry and identify the keywords and phrases in the job description.  This was to help us understand how important keywords and phrases are in acquiring a job and to help us pinpoint what the most important keywords we will need to use for the type of position we want.








Monday, October 24, 2016

Project 2 Revisited

The assignment:  Make a flyer that will travel on a balloon from South Korea into North Korea that will attempt to convince N. Koreans to defect.

The main color scheme of my flyer is yellow and red-orange.  Yellow is considered the happiest color in the spectrum.  I wanted to give the impression of happiness and joy.  I toned the hue down to more of a canary yellow so it doesn't burn out people's retinas.  The orange notes in the red-orange radiate warmth and pleasure, as well as optimism and emotional strength.  The red overtone adds a bit of excitement to the mix.  I also use these colors because of their brightness in order to contrast with the gray overtones found in the dismal living conditions of many of the residents.

I went with a simple design this time with pictures of happy families spread across the page.  The text reads, "Join our happy family."  This suggests that those N. Koreans who choose to make that journey to S. Korea will not only find a new place to live and become a citizen of a new country, but also become a member of the family.  It suggests that S. Korea will give them a home and a sense of belonging.  I feel this simple tagline will be interpreted by the North Koreans reading it as being welcomed with open arms.

The South Korea logo at the bottom is almost a call to action.  Without coming right out and saying, "Hey, come to South Korea!" it's telling them where they can go to find this happy family.

The back of the flyer has an even more muted yellow in order to not overwhelm the audience.  It shows the official South Korean logo of the yin-yang surrounded by bars.  I replaced the blue and red with the more neutral sepia to give a better sense of calmness even as it reinforces the happiness of the yellow.  In the center is the South Korean motto of, "Benefit Broadly the Human World."  I felt this fit well with the idea presented on the front of the flyer.  It's basically showing the North Koreans that the South Koreans aren't inviting them over for political or self-serving reasons, but for altruistic ones.  It indicates that this open-armed invitation is sincere and not just an attempt to lure them into some kind of a trap where they will be used as political fodder.

I think the North Koreans will appreciate the clean, simple design and the happy colors and message.





Tuesday, October 18, 2016

Tuesday, October 11, 2016

Week 3 Exploration


This is the video blog for the Week 3 Exploration.  Topic for today is Online Friendships.

Tuesday, October 4, 2016

Week 2 Exploration



I watched the video with Noam Chomsky, Glenn Greenwald, and Edward Snowden called "A Private Conversation."  This is my observations.

Sunday, October 2, 2016

Week 1 Project 1


After watching 7 hours worth of documentary, our assignment was to compare and contrast Edward Bernays and Noam Chomsky's philosophies on controlling the masses.  The documentaries were interesting, but trying to retain all that information was tough.  This is the result.

DISCLAIMER:
The images in this video are used under the provisions for Educational Fair Use and media critique.

REFERENCES:


Achbar, M., & Wintonk, P. (Producers). (1992). Manufacturing Consent: Noam Chomsky and the Media [Video file]. Retrieved October 2, 2016, from http://www.veoh.com/watch/v6573840ByBBKGNt

Curtis, A. (Producer). (2015, July 9). The Century of the Self [Video file]. Retrieved October 2, 2016, from https://www.youtube.com/watch?v=eJ3RzGoQC4s


Toporek, S. (Director). (n.d.). Beware of Images [Video file]. Retrieved 2011, from https://vimeo.com/147539147

Photographs:
Natoli, C. (n.d.). Corporations [Photograph]. Morguefile.com.